project is about showing myself and developing a strong personal point of view.
Having to do work without guidelines was uncomfortable, since I was used to doing
projects based on a client’s needs.
In Branding Chiara, I talk about myself during quarantine—how
I challenged myself to show my style, without a single client in the middle,
just me and my work.
I’ve come to
realize that marketing and clients are part of my personal branding, and that’s why they are embedded in this personal project.